is a Chinese online retailer of apparel, footwear, accessories, electronics, cosmetic items, and cell phones. It has styled itself as a wholesale retailer of a diverse range of products with recent addition of home and garden tools, tattoo supplies, sports equipment, auto accessories, and toys. Its apparel line is mostly geared towards women with trendy tank tops, skirts, shorts, pants, and dresses. Accessories include totes, handbags, jewelry, sunglasses, and hats. A separate section offers wedding outfits, shoes, and accessories as well as bridesmaid dresses, guest attire, and gift items. Lightinthebox.com stands out because of its Chinese origin and offering wholesale rates across its product line. Lightinthebox.com has its headquarters in Sheznen, China, and maintains an active online presence. Customers are fond of the reliable online payment processing systems in place that add a sense of security; they also like the economical prices of products and faster delivery of purchased goods.